Co-founder, Brand Strategy, Creative Direction, Brand Systems, Product Design, Marketing

The marketplace to sell & shop kid-style.

Kidizen reimagined secondhand kids' clothing as something not just practical, but delightful, design-forward, and worth coming back to.

As Co-founder and Chief Creative Officer, I shaped the brand from its earliest days through more than a decade of growth, working across brand, product, marketing, and business strategy. I was often the person connecting the dots between what we were building, how it looked, and why parents would care.

That meant getting very hands-on when it mattered, while also bringing in writers, designers, photographers, and other creative talent to make the work better.

The real challenge wasn't making secondhand look good. It was making people want to participate.

We built for parents who cared about style, community, and the thrill of finding something great—and understood that the best marketplaces are about more than transactions. They're about the people on the other side.

Over ten years, that thinking helped turn Kidizen from a resale app into a community of over a million parents.

This case study reflects a decade of creative leadership, not sole authorship of every piece.